Lee - Spring & Summer ‘25

Objective: Referencing the home page, design coordinating emails featuring product outlined by e-commerce team.

Strategy: 3 A/B tests focusing on - promo banners, image preference, and copy.

Collaborators: E-commerce Channel Marketing Coordinator, Copywriter & VP Global Brand Marketing

Emails

Espots

Lee - FALL & Equity ‘25

Objective: Referencing the home page, design coordinating emails featuring product outlined by e-commerce team.

Strategy: 4 A/B tests focusing on - image preference, promo designs, and copy.

Collaborators: E-commerce Channel Marketing Coordinator, Copywriter & VP Global Brand Marketing

Emails

Espots

Lee - Holiday ‘25

Objective: Referencing the home page, design coordinating emails featuring product outlined by e-commerce team.

Collaborators: E-commerce Channel Marketing Coordinator, Copywriter & VP Global Brand Marketing

Emails