Lee - Spring & Summer ‘24
Objective: Referencing the home page, design coordinating emails featuring product outlined by e-commerce team.
Strategy: 4 A/B tests focusing on - promo banners, copy placement, CTA style preference, and copy.
Collaborators: E-commerce Channel Marketing Coordinator & Copywriter
Emails
Lee - FALL ‘24
Objective: Referencing the home page, design coordinating emails featuring product outlined by e-commerce team.
Strategy: 4 A/B tests focusing on - promo banners, copy placement, CTA style preference, and copy.
Collaborators: E-commerce Channel Marketing Coordinator & Copywriter
